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24 March 2021

Clash of the titans.

by Andrew MacGregor

moneysupermarket.com: “Monster” - 20s

Forget 'Godzilla vs. Kong' - Moneysupermarket have the Money Calm Bull versus, well, Unnamed Spiky Kaiju in this 20" ad. According to Matt Berry’s distinctive voiceover, the bovine has just saved £200 on his car insurance…precisely as a giant monster introduces its foot to a red sports car (complete with hanging bull decoration). As B*Witched once sang, "c'est la vie".

Despite being drenched in kaiju saliva, the bull remains stoic in circumstances that would faze most Hollywood scientists or military leaders. Combined with some neat creature design and background details like a nearby woman pushing a shopping trolley, it's another eye-catching prompt towards financial wellbeing.

Creative Agency: Engine Ⓟ Ⓦ
CCO: Billy Faithfull
Creative Director: Christopher Ringsell
Creative: Charlie Gee / Tian Murphy
Account Team: Louise Hayward / Alex Worthington / Marianne Roberts / Brittaney Anderson / Toby Moynan / Clare Walker
Senior Project Mgr: Liz Boothby
Strategy: Simon Butcher
Strategy Director: Gen Kobayashi
Agency Producer: Victoria Doran
Film Production: Untold Studios Ⓟ Ⓦ
Director: Diarmid Harrison-Murray
Producer: Jonny Kight
Executive Producer: Debbie Impett / Tessa Wood
Cinematographer: Patrick Meller
Editor: Brendan Jenkins Ⓦ @ tenthree Ⓟ Ⓦ
VFX: Untold Studios Ⓟ Ⓦ
Sound Designer: Ben Leeves @ Jungle Ⓟ Ⓦ
Composer: Amy Andersen
Voiceover: Matt Berry

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