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18 October 2021

Everything in its right place.

by Andrew MacGregor

eBay: “Buy a Thing, Sell a Thing” - 40s

Musicals are a love-hate proposition: delight for some, torture for others. This lyrical eBay commercial may not tickle those in the latter camp, but it does seed the brand's new pre-loved drive with gusto.

The ad encourages a one in, one out approach to consumerism ("Bought a new thing that's tickled your bones?/Flog that thing you've definitely outgrown"), with nothing condemned to landfill. Even a classic sailor Action Man enjoys a new lease of life.

Director David Wilson executes some excellent transition shots as he presents the circular economy in full flow. The unexpected recepient of the aforementioned doll is another neat touch, as it shows how old goods can spark new interests.

Creative Agency: McCann London Ⓟ Ⓦ
ECD: Ray Shaughnessy / Dan Norris
Creative Director: Matt Searle / Olly Wood
Senior Creative: Misha Newby
Film Production: Riff Raff Films Ⓟ Ⓦ
Director: David Wilson Ⓟ Ⓦ
Producer: Lauren Highman
Executive Producer: Tracey Cooper
Cinematographer: Dan Bronks
Production Designer: James Hatt
Editor: Meg Thorne ♀ @ The Quarry Ⓟ Ⓦ
Offline Producer: Tor Adams
Sound Designer: Tom Pugh Ⓦ @ Grand Central Ⓟ Ⓦ
Audio Producer: Molly Butcher @ Grand Central Ⓟ Ⓦ

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