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23 September 2020

Step on it.

by Andrew MacGregor


confused.com: “Passers-By” - 30s

Rhiannon Harper-Rafferty replaces Timothy V. Murphy in the Confused.com driverís seat, as the brand continue their anti-bedfuddlement campaign. Needless to say, both the website and Harper-Rafferty have their work cut out for them at the moment.

However, this 30" ad offers a more palatable, street-level example of confusion: a man and a woman caught in the dreaded 'pavement dance'. Scored by Vivaldi's Four Seasons, it's a classical to-and-fro nimbly shot by director Fredrik Bond.

Rather than follow the coupleís example, Harper-Rafferty urges viewers to aim straight for the advertised price comparison website. A final, brief burst of Link Wray's 'Rumble' reinforces the brand's unlikely sense of, dare we say, cool.


Creative Agency: Karmarama Ⓟ Ⓦ
Creative: Matthew Lancod / Robert Amstell
Agency Producer: Victoria Whitlow
Production Services: Radioaktivefilm Ⓟ Ⓦ
Editor: Patric Ryan @ Marshall Street Editors Ⓟ Ⓦ
Post Production: nineteentwenty Ⓦ
Grade: nineteentwenty Ⓦ
Sound Designer: Sam Ashwell Ⓦ @ 750MPH Ⓟ Ⓦ
Actor: Rhiannon Harper-Rafferty

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