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12 March 2021

How do you like it?

by Andrew MacGregor

Zettle: “Made For More” - 1 min 34s

This engaging piece of work for Zettle (or Zettle by Paypal, as few bother calling them) urges business owners to think bigger, starting with a mobile card reader. As the brand's native Sweden inches towards a cashless society, director Rodrigo Saavedra injects economic activity with pace, personality, and a few eccentric flourishes.

Across ninety enjoyable seconds, Saavedra depicts interior design on the fly, a one-man sandwich-making army, and a sentient haircut, among other things. These impressive feats are all made possible by the advertised system, of course, though adopters may have to settle for more down-to-earth benefits like shorter queues.

Director: Rodrigo Saavedra Ⓟ Ⓦ (Friend London Ⓟ Ⓦ)
1st AD: Mats Olsson
Cinematographer: Niklas Johansson
Production Designer: Wilda Winclair

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