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31 July 2020

Blue Monday.

by Andrew MacGregor


Xylem: “The End of Football” - 3 mins

If Manchester City fans thought losing the Premier League to Liverpool by eighteen points was bad, perhaps this three-minute Xylem commercial will offer some perspective. Shot by Norwegian director Roar Uthaug, the ad jumps between present-day Manchester and the year 2045. While there’s no sign of Covid-19, there is a severe water shortage.

The water technology firm use slick visual effects and a multi-generational cast to sell this time-sensitive crisis, with supporters urged to help protect both their planet and their sport. Meanwhile, eagle-eyed City fans will raise a wry smile at what is now ex-winger Leroy Sane’s last official appearance for the club.


Creative Agency: Brave
Creative Director: Paul Pearson
Associate CD: Dipesh Mistry / Drew Haselhurst
Account Director: Nick Da Silva
Business Team: Declan Garvin
Head of TV: Carl Gonsalves
Film Production: Great Guns Ⓟ Ⓦ
Director: Roar Uthaug Ⓟ Ⓦ
Producer: Richard Skepper
Executive Producer: Laura Gregory / Mathew Alden-Morris
Cinematographer: Sy Turnbull
Editor: Julia Knight ♀
Post Production: Johnny Fairburn @ Coffee & TV Ⓟ Ⓦ
VFX: Pete Rypstra
VFX Shoot S'visor: Jim Radford
Colourist: Simona Cristea
Animation VFX: Jess Gorick
Sound Designer: Mark Hills @ Factory Ⓟ Ⓦ
Audio Producer: Lou Allen @ Factory Ⓟ Ⓦ
Music Supervision: Siren Ⓟ Ⓦ

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