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18 March 2021

Taps aff!

by Andrew MacGregor


Xylem: “Be a Water Hero” - 72s

Last year, an intriguing commercial for Xylem transported viewers to the year 2045 and a global water crisis. Here, they transform Manchester City forward Raheem Sterling into a garden gnome who's "not angry, just disappointed" at hosepipe users. It's a funny old world we live in, but even this will catch many supporters off guard.

Stranger still are Alex Greenwood and Ilkay Gundogan as a shower curtain, Rose Lavelle as a bobblehead, and an especially chatty Sergio Aguero as a tattoo. If that is indeed Aguero's voiceover, then he's come a long way since his first post-match interview in English.

The result is a far more light-hearted take on water conservation than 2020's post-apocalyptic drama. Alas, opposition fans must wait a little longer to call John Stones a toothbrush mug from the stands.


Creative Agency: Brave
Creative Director: Paul Pearson
Associate CD: Dipesh Mistry / Drew Haselhurst
Account Director: Nick Da Silva
Senior Planner: Sophie Russell
Agency Producer: Alessia Small
Director: Jonas McQuiggin Ⓦ (The Visionaries Ⓟ Ⓦ)
1st AD: Mark Gillespie
Director's Agent: The Visionaries Ⓟ Ⓦ
Cinematographer: Sam Goldie
Editor: Christian Lyndon
Post Production: Absolute Post Ⓟ Ⓦ
VFX: Ben Robards @ Absolute Post Ⓟ Ⓦ
Colourist: Matt Turner @ Absolute Post Ⓟ Ⓦ
Sound Designer: James Lyme @ No.8 Ⓟ Ⓦ

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