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19 April 2021

Go west.

by Andrew MacGregor


Wild Atlantic Way: “Taste” - 80s

Director Alan Friel makes home advantage count in this handsomely mounted promo for the Wild Atlantic Way. The County Mayo-born filmmaker visits a smokehouse, a commercial bee hive, and an oyster farm on Ireland's scenic west coast, as the region prepares to welcome back foodies and tourists alike.

Friel's camera zeroes in on fresh produce, including artisan smoked salmon, viscous honey, and oysters grown in "class A water" (which sounds more illicit than it actually is). Cloying acoustic soundtrack aside, it's an effective showcase of County Mayo's pantry, and underlines the craft of fathers and sons for whom food is a way of life.


Cinematographer: Brian Durcan
Colourist: Matt Turner @ Absolute Post Ⓟ Ⓦ
Location: County Mayo, Ireland

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