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4 November 2020

Home and away.

by Andrew MacGregor

WWF: “Space to Live” - 63s

A teenage girl follows a trail of destruction in this slow-burning ad for the World Wildlife Fund (WWF), as the charity venture into an urban jungle for once. While the adults either tidy up or ignore the mess completely, the protagonist is determined to find the source... and it's one of the more breathtaking sights to ever grace an inner-city basketball court.

Directors The Shirley Chipchase Collective create a sombre, unnerving atmosphere before revealing a beautifully rendered CG elephant - one understandably scared and confused by its new surroundings. The charity hope this admirably grounded approach fosters greater empathy in viewers, and makes them see endangered animals as creatures capable of losing what's most important to them... just like us.

Creative Agency: Uncommon Ⓟ Ⓦ
Film Production: MPC Creative Ⓟ Ⓦ
Director: The Shirley Chipchase Collective
Producer: Dani Vasev
Executive Producer: James Niklasson / Alex Kenanov
Cinematographer: Krum Rodriguez
Post Production: MPC Ⓟ Ⓦ
VFX: Filip Popov
Colourist: Matthieu Toullet @ MPC Ⓟ Ⓦ
Animation: Mack Knights
Sound Designer: James Utting @ Factory Ⓟ Ⓦ
Audio Mix: Factory Ⓟ Ⓦ
Audio Producer: Deborah Whitfield

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