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4 March 2021

Precocious pictures

by Syd Briscoe

Vodafone: “Photoshoot” - 2 mins 56s

Supermodel David Gandy stars alongside a precocious cast in this entertaining ad from Vodafone. Drawing attention to the brand's Neo smartwatch designed for children, the film sees Gandy attend a photoshoot with a twist: his image is in the hands of the kids themselves.

Lovely performances from the juvenile actors enhance the ad's humour, as aptly named photographer Little Jpeg takes a very grown-up attitude with his subject. Knowing turns from the adult cast members adds another layer of comedy, as one gets the distinct sense they're a hair's breadth away from corpsing.

This is well-considered work from director Benjamin Green, which is self-aware enough to deliver its jokes with a wink and not feel obnoxious for it. Kudos to the kid who casually insults Gandy's sense of style at the drop of a hat, too.

Film Production: MindsEye Ⓟ Ⓦ
Director: Benjamin Green Ⓟ Ⓦ
Producer: Jonny Knight / Jonny Kight
Executive Producer: Charlie Phillips
Cinematographer: Cliff Evans
Art Department: Lucy Fewell
Stylist: Jemelia Whitaker
Editor: Phil Hignett @ Marshall Street Editors Ⓟ Ⓦ
Colourist: Simona Cristea @ Coffee & TV Ⓟ Ⓦ
Sound Designer: James Lyme @ No.8 Ⓟ Ⓦ

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