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23 November 2021

When stars align.

by Jason Stone

Vodafone: “Each Christmas” - 1 min 36s

This immensely sweet commercial for Vodafone in Ireland depicts a slow burning romance between two people whose orbits are misaligned. While she left the rural community where they grow up to seek adventures in the wider world, he remained behind to tend the family farm. Christmas was the one opportunity they had to reconnect in person, and we witness their growing attachment over the years.

Their closeness is augmented by improvements in telecommunications, but this is astutely kept in the background by Grey London's excellent script. Conveying the passage of time is a challenge, even allowing for the relatively generous 90" canvas, but directorial pairing Us pull it off, enabling us to get a sense of a relationship slowly reaching a 'make or break' moment.

You get the feeling that sensible discussions took place about the ending. It would have felt very retrograde if the heroine's return home had felt remotely submissive, and – to that end – the inclusion of her decision to open a shop in her home town is incredibly important.

It's a very sweet Christmas commercial in what has been a bumper crop this year... and we still have a few to look forward to.

Creative Agency: Grey London Ⓟ Ⓦ
Global CD: Roberto Kilciauskas
Group CD: Pedro Rosa
Creative: Jesse Little
Agency Producer: Lucy Edwards
Ass't Prod (Agency): Nana Duncan
Film Production: Academy Films Ⓟ Ⓦ
Director: Us Ⓟ Ⓦ
Producer: Juliette Harris
Cinematographer: Molly Manning Walker ♀
Production Designer: Derek Wallace
Editor: Stephen Dunne Ⓦ @ tenthree Ⓟ Ⓦ
VFX: Time Based Arts Ⓟ Ⓦ
Colourist: Simone Grattarola @ Time Based Arts Ⓟ Ⓦ
Sound Designer: Sam Ashwell Ⓦ / Mike Bovill Ⓦ @ 750MPH Ⓟ Ⓦ
Music Supervisor: Nick Payne / Jeremy Newton @ SixtyFour Music Ⓟ Ⓦ
Composer: Jeremy Birchall 

David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.