Visa: “Meet Visa” - 60s
This personable communication for Visa reframes the ubiquitous financial giant as a force for global good. Rather than merely being associated with making payments, Visa want audiences to see their transactions as part of a larger movement - that of money from the pockets of consumers directly to creators.
Director Malik Sayeed deftly handles what could turn out to feel like a very hollow proposition, infusing his film with warmth as it takes viewers to shops, cafes, and markets all over the world. A focus on artisanal goods and aspiration keeps things grounded, neatly swerving any doubts about the Amazons and other megacorps of the world.
||Charlie Harvey @ Whitehouse Post Ⓟ Ⓦ