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7 July 2021

The high life.

by Andrew MacGregor

Virgin Red: “Whatever Blows Your Bubble” - 30s

A bubblegum lover gets more than she bargained for in this vertiginous ad for Virgin Red. As Grace Carter's cover of '99 Red Balloons' wafts in the background, the protagonist's gum goes above and beyond the call of duty and carries her over the city. Well, that's one way to maintain social distancing post-lockdown.

It's also a playful way to draw attention to the advertised reward scheme. The 'balloon' and subsequent flight are well-realised, while the pop of some blue bubblegum below suggests exclusivity without labouring the point. We also like to think this is Richard Branson's plan B if Virgin Galactic misfires again.

Film Production: Blink Ⓟ Ⓦ
Director: Tash Tung ♀ Ⓟ Ⓦ
Producer: Richard Wilson
Executive Producer: Patrick Craig
Cinematographer: Jordan Buck
VFX Shoot S'visor: Filip Popov @ Blinkink Studio Ⓟ Ⓦ
Colourist: Thomas Mangham @ The Mill Ⓟ Ⓦ
Sound Designer: Mark Hills @ Factory Ⓟ Ⓦ

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