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15 July 2021

Musical reunion.

by Jason Stone



Virgin Media: “Faster brings us closer - Part II” - 90s

There's always something quite gratifying about a piece of work which credits the audience with a little intelligence, and this marvellous film for Virgin Media is a prime example. The story unfolds as much in the head of the viewer as it does on screen as we are invited to join the dots, and piece together an emotional tale of a talented daughter who has lost her father.

It isn't judged necessary to flesh out all the details as the film instead concentrates on the musical legacy that links the two. Along the way, many facets of what is possible when you have high-speed broadband at your fingertips pop up on our screen but in a fairly incidental fashion… even though the ad focuses quite heavily on the technological aspect, it never loses touch with the emotional tale at its core.

Director Maceo Frost weaves together story's components masterfully, building towards an emotional crescendo which sustains its impact even though you can see it coming – something which should be prized in a realm where the audience is expected to view films repeatedly.


Creative Agency: adam&eveDDB Ⓟ Ⓦ
CCO: Richard Brim
Creative Director: Tim Vance / Paul Knott
Creative: Edward Usher / Xander Hart
Business Team: Fay Taylor
Project Manager: Anna Curtis
Planner: Paulina Thompson / Claire Strickett
Agency Producer: Christopher Battye / Jessica Middleton
Film Production: Knucklehead Ⓟ Ⓦ
Director: Maceo Frost Ⓟ Ⓦ
Producer: Francis Mildmay-White
Cinematographer: Mattias Rudh
Editor: Andreas Arvidsson / Georg Bungard
VFX: Time Based Arts Ⓟ Ⓦ / Time Based Arts Ⓟ Ⓦ
VFX Shoot S'visor: Matt Shires / Ollie Ramsey @ Time Based Arts Ⓟ Ⓦ
Colourist: Nicke Cantarelli
Sound Designer: Sam Ashwell Ⓦ / Michalis Anthis / Tom Joyce @ 750MPH Ⓟ Ⓦ
Music: 'For You' Curation x Lava La Rue

David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.