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31 March 2021

Coop a load of this.

by Andrew MacGregor

Vauxhall Mokka: “Pigeons” - 30s

Directing duo DOM&NIC's CV includes teddy bears, rabbits, sloths, lizards, and tarsiers, among other animals. The two add pigeons to the list thanks to this Vauxhall commercial, which sees a woman turn heads and ruffle feathers in her new Mokka SUV.

Scored by a remix of MGMTs 'Electric Feel', the ad depicts pigeon-headed commuters, pedestrians, and motorists who are comfortable with their perch in life. The advertised vehicle is for those ready to explore other options.

It's a striking way to draw attention to the marque's petrol, diesel, and electric variants, with enough background gags to reward attentive viewers. Even the "impossible to pigeonhole" line is rendered palatable.

Film Production: Outsider Ⓟ Ⓦ
Director: DOM&NIC Ⓟ Ⓦ
Producer: John Madsen
Editor: Ed Cheesman Ⓦ @ Final Cut Ⓟ Ⓦ
Post Production: Coffee & TV Ⓟ Ⓦ
Colourist: Jean-Clément Soret @ MPC Ⓟ Ⓦ
Music: Electric Feel (Justice Remix) - MGMT

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