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Vauxhall Mokka: “Pigeons” - 30s
Directing duo DOM&NIC's CV includes teddy bears, rabbits, sloths, lizards, and tarsiers, among other animals. The two add pigeons to the list thanks to this Vauxhall commercial, which sees a woman turn heads and ruffle feathers in her new Mokka SUV. Scored by a remix of MGMTs 'Electric Feel', the ad depicts pigeon-headed commuters, pedestrians, and motorists who are comfortable with their perch in life. The advertised vehicle is for those ready to explore other options. It's a striking way to draw attention to the marque's petrol, diesel, and electric variants, with enough background gags to reward attentive viewers. Even the "impossible to pigeonhole" line is rendered palatable.
| Film Production: |
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Outsider Ⓟ Ⓦ |
| Director: |
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DOM&NIC Ⓟ Ⓦ |
| Producer: |
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John Madsen |
| Editor: |
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Ed Cheesman Ⓦ @ Final Cut Ⓟ Ⓦ |
| Post Production: |
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Coffee & TV Ⓟ Ⓦ |
| Colourist: |
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Jean-Clément Soret @ MPC Ⓟ Ⓦ |
| Music: |
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Electric Feel (Justice Remix) - MGMT |
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