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29 July 2021

Cat about town.

by Syd Briscoe

Vanquis: “Walk Tall” - 30s

Val Doonican's 'Walk Tall' provides a fitting soundtrack to this quirky ad for Vanquis. The card provider use a confident CG cat to embody their customers here, as it struts proudly through a market on its hind legs. Director Henry Littlechild has done a nice job of balancing absurdity and attitude, with a slow-motion cucumber attack a particularly amusing highlight.

Self-assured felines are a familiar sight in adland, of course. Even if O2 beat Vanquis to the punch with their 'Be More Dog' campaign, there's enough wit and visual polish for the ad to stand on its own hind legs. Somehow even cats know that contactless payments are de rigueur in 2021.

Creative Agency: Now Ⓟ Ⓦ
CCO: Ben Da Costa
Creative: Sam Daly / Rob Greaves
Account Director: Luciana Bhangu
Agency Producer: David Jones
Film Production: MPC Creative Ⓟ Ⓦ
Director: Henry Littlechild
Producer: Adam Farley
Executive Producer: John Blick
Cinematographer: Krum Rodriguez
Post Production: Louise Unwin / Saskia Delius @ MPC Ⓟ Ⓦ
Colourist: Matthieu Toullet @ MPC Ⓟ Ⓦ
Sound Designer: Munzie Thind Ⓦ @ Grand Central Ⓟ Ⓦ
Audio Producer: Molly Butcher
Music: Walk Tall - Val Doonican

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