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16 March 2021

Call me Davide.

by Andrew MacGregor


Vanarama: “The Artist” - 30s

On a quiet night DAVID can still hear the strains of Vanarama's take on 'Give Me Joy in My Heart' from 2014. Some advertising folk may call that a job well done, but it's hardly a positive recollection. Fortunately, there are no such crimes against hearing in the brand's new campaign from agency Dark Horses and director Andrew Gaynord.

This 30" effort stars a painter and decorator on the hunt for a new van. When he spots a gleaming Ford Transit on the firm's app, he imagines a new, exalted chapter in his career - and a more, erm, cosmopolitan name to boot.

A sonorous VO accompanies David(e)ís rise to prominence, which caps a likeable piece of aspirational comedy. Itís now up to other motivated business owners to "make the world their canvas".


Film Production: MindsEye Ⓟ Ⓦ
Director: Andrew Gaynord Ⓟ Ⓦ
Executive Producer: Debbie Ninnis
Cinematographer: Dan Stafford-Clark Ⓦ (Vision Ⓟ Ⓦ)
Editor: Saam Hodivala Ⓦ @ Work Ⓟ Ⓦ
Post Production: Tania de Sousa @ Time Based Arts Ⓟ Ⓦ
Colourist: Simone Grattarola @ Time Based Arts Ⓟ Ⓦ
Sound Designer: Ben Gulvin Ⓦ @ 750MPH Ⓟ Ⓦ
Voiceover: Tom Davis

David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.