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28 May 2021

Home on the range.

by Syd Briscoe

VW: “Walkinshaw Station” - 60s

This engaging ad for VW Commercial Vehicles invites viewers into the process of fine-tuning a utility vehicle for optimum performance. The operation is more lively than one might expect, as the folks at Walkinshaw Station capture trucks in the wild and train them up like prize stallions.

The film unfolds like a Western epic, blending sweeping visuals with genre nods as packs of Amarok V6 W-Series roam the plains with abandon. A resonant voiceover lends the action a tourist-friendly vibe amidst the dust and grit, as though at any moment we'll be invited to come and explore Walkinshaw's unique scenery.

The Glue Society demonstrate an innate ability to evoke the Outback and its wildness without losing sight of the machinery at the heart of the film, ensuring that the 'raised for greatness' narrative is couched in technical innovation. Its whimsical tone also stands apart from other work van outings.

Director: The Glue Society Ⓟ Ⓦ (Biscuit Filmworks Ⓟ Ⓦ)
Cinematographer: Danny Ruhlmann

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