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23 July 2021

London's open for business (and viruses)

by Jason Stone

Transport For London: “Welcome Back” - 40s

The message contained in this film for Transport for London is one of a return to normality after the pandemic. Familiar place names within its transport network are replaced by the places and activities that can once again become destinations as England discards the protective prophylactic of social distancing in favour of a headlong rush towards mass infection.

Setting aside the insane reasoning of a government that has lost its fucking mind, this is a cute and suitably understated film directed with aplomb by the ever-reliable Simon Ratigan which conveys an appropriate sense of liberationů even if, as predicted by many, the unlocking turns out to be less irreversible than suggested by Boris Johnson's hare-brained rhetoric.

Creative Agency: VCCP Ⓟ Ⓦ
CCO: Darren Bailes
Creative Director: Simon Learman
Creative: Adam Griffin / Rob Spicer / Simon Connor / Stephen Cross
Agency Producer: Simon Plant
Film Production: HLA Ⓟ Ⓦ
Director: Simon Ratigan Ⓟ Ⓦ
Producer: Daniel Carter
Executive Producer: Mike Wells
Editor: Adam Spivey Ⓦ @ The Assembly Rooms Ⓟ Ⓦ
VFX: Freefolk Ⓟ Ⓦ
Colourist: Paul Harrison @ Freefolk Ⓟ Ⓦ
Sound Designer: Philip Bolland @ Factory Ⓟ Ⓦ
Music Supervisor: Greg Moore @ DLMDD
Music: Aquarela do Brasil

David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.