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22 September 2021

Get a grip.

by Andrew MacGregor

TradingView: “They See Nothing” - 45s

British climber Leo Houlding stars in this gnarly piece of work for stock market trading website TradingView. Filmed at Malham Cove (recognisable to fans of both Harry Potter and The Trip), the ad sees Houlding visualise the eighty-metre-high climb from below and the torn skin/broken holds that may follow.

It's a useful, visually striking introduction to what the brand provide: enough online tools to give punters a semblance of control over what is still an expensive crapshoot. Furthermore, we imagine armchair investors will be chuffed to be compared to a bloke who free climbed El Capitan in Yosemite National Park.

Film Production: Spindle
Director: Scott Carthy Ⓟ Ⓦ
Producer: Jordi Estapé / Nosisa Majuqwana
Executive Producer: Stitch Richardson
Cinematographer: Jack Reynolds
1st AC / Focus Puller: Tomas Fridgstad
Editor: Tim Swaby @ Spindle
Colourist: Connor Coolbear @ Electric Theatre Collective Ⓟ Ⓦ
Sound Designer: Liam Sharpe
Audio Mix: James Everett @ No.8 Ⓟ Ⓦ
Composer: Liam Sharpe

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