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8 September 2021

Uptown car

by Jason Stone

Toyota Yaris: “Joelle” - 40s

Shot in sunny Lisbon, this commercial for the Toyota Yaris has plenty of sweet flourishes, but it seems a little odd to make so little of the fact that this is a hybrid vehicle. Anyone in the market for a new car is bound to be asking themselves whether it's time to go electric; stay with petrol; or hedge their bets by going for a hybrid. And, because of a lack of confidence in the current infrastructure of electric charging points, many seem likely to give serious consideration to the last of these options.

With that in mind, you would think that marketers would consider it crucial to communicate that a particular model is a hybrid, wouldn't you?

It does at least warrant a mention, and maybe keen-eared punters paying close attention because of Jake Scott's loving little travelogue, will pick up on its environmental credentials and organise a test drive… you never know.

Creative Agency: The&Partnership Ⓟ Ⓦ
ECD: Andre Moreira
Creative Director: Martin Cox / Phil Beaumont
Agency Producer: Savannah King
Film Production: RSA Ⓟ Ⓦ
Director: Jake Scott Ⓟ Ⓦ
Executive Producer: Garfield Kempton
Cinematographer: Ekkehart Pollack
Editor: Struan Clay Ⓦ / Claire McGonigal ♀ Ⓟ Ⓦ @ Final Cut Ⓟ Ⓦ
Sound Designer: Munzie Thind Ⓦ @ Grand Central Ⓟ Ⓦ
Audio Producer: Molly Butcher
Location: Lisbon

David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.