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23 July 2021

Botty training.

by Andrew MacGregor


Toyota: “Robot” - 1 min 37s

It's not just athletes and dignitaries pulling out of Tokyo 2020 - the sponsors are, too. Sort of. Having ditched all Olympics advertising in Japan, Toyota switch focus to Team GB in this ad starring Laura Kenny, Shauna Coxey, Jonnie Peacock, and Alice Tai.

They're joined by an amiable robot ostensibly designed to help them prepare for competition. However, the four athletes turn it into a dog walker-stroke-cleaner-stroke-personal shopper instead. Now this is how you make Japanese technicians weep.

Yet for everyone else, it's a welcome change of pace from often overbearing tales of sporting excellence. We particularly like the dogwalking scenes that evoke 'Wallace and Gromit in The Wrong Trousers'.


Creative Agency: The&Partnership Ⓟ Ⓦ
Film Production: MindsEye Ⓟ Ⓦ
Director: Jon Barber Ⓦ
Editor: Julian Tranquille Ⓦ (The Quarry Ⓟ Ⓦ)
Sound Designer: Gary Turnbull @ Grand Central Ⓟ Ⓦ
Music Supervision: Finger Music Ⓟ Ⓦ
Music: I've Got A Pocketful Of Dreams - Barbara Lea

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