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20 October 2021

Sound advice.

by Andrew MacGregor

TopCashback: “The Hmmm…ingbird” - 30s

The word 'top' lost all meaning when TopCashback last appeared on our screens in 2017. Four years later, the brand return with a near-wordless piece of stop-motion animation that introduces the Hmmm…ingbird to one unsuspecting internet shopper.

Before she can buy a new pair of sneakers, the woman is distracted by a quibbling, fluttering sound. She's then locked in a cinematic staredown with the bird, who - thanks to some crafty sleight of wing - opens the advertised reward website on her laptop.

Cheery art direction creates a bright and airy atmosphere, which also lets the bird's homespun design stand out. The sudden shift to reproach and then understanding is also well done, offering a likeable spin on the "a little bird told me" meme.

Creative Agency: Now Ⓟ Ⓦ
CCO: Ben Da Costa
Creative: Sam Daly / Rob Greaves
Account Director: Luciana Bhangu
Agency Producer: David Jones
Film Production: Blinkink Ⓟ Ⓦ
Director: Andy Biddle / Adeena Grubb
Producer: Gerri McCarthy / Dom Thompson-Talbot
Executive Producer: Bart Yates
Cinematographer: Malcolm Hadley
Production Designer: Ben Cote
Sound Designer: Munzie Thind Ⓦ @ Grand Central Ⓟ Ⓦ
Audio Producer: Molly Butcher @ Grand Central Ⓟ Ⓦ
Voiceover: Matt Lucas

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