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4 August 2020

Always on duty.

by Andrew MacGregor


Tommee Tippee: “Parent On” - 55s

This understated commercial for baby feeding and weaning brand Tommee Tippee uses inviting visuals and intimate sound design to bring new parents onside. Shot by the Swedish one-two of director Marcus Storm and DP Markus Ljungberg, the ad shows what mums and dads do best after an early morning alarm call.

The parents and their offspring take centre stage here, with the brand content to play a supporting role. We catch glimpses of a baby monitor and a milk prep machine in the background, which give the adult cast a chance to calibrate themselves in the gloom. This helps the subsequent moments of domestic bliss register even more.


Film Production: Odelay Films Ⓦ
Director: Marcus Storm
Cinematographer: Markus Ljungberg 
Art Department: Nina Athill
Costume Design: Justin Rose
Make-Up: Rose Redup
Colourist: Jonny Tully @ Big Buoy Ⓟ Ⓦ

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