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9 September 2021

Curd your enthusiasm.

by Andrew MacGregor


Tofoo: “Like Nothing Else” - 30s

Groundbreaking dancer Solomon Golding stars in this confident piece of work for tofu brand Tofoo. The first Black British-born dancer to join the Royal Ballet, Golding cuts a radiant figure as he balances bao buns on his boots, eats bagels upside-down, and wears a headband furnished with the advertised product.

Scored by Toya Delazy's 'Teke', the ad is a sensory jolt from start to finish. Director Jade Ang Jackman draws an arch performance from her limber lead, while the food photography is a step up for meat alternatives. When Golding asks "Never seen tofu before?", it conveys a growing confidence in this oft-maligned sector.


Film Production: Black Dog Films Ⓟ Ⓦ
Director: Jade Ang Jackman Ⓦ
Cinematographer: Olan Collardy Ⓦ (Vision Ⓟ Ⓦ)
Post Production: No.8 Ⓟ Ⓦ
Performance: Solomon Golding
Music: Teke - Toya Delazy

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