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Tilda: “Elevate Your Plate” - 30s
Amateur chefs sick of the old staples while confined in lockdown will apparently find their culinary passions rejuvenated by Tilda's expanded range of steamed rice. Such kitchen-bound excitement is personified by one committed cook here, who seems determined to explore every iteration of grain-based cookery possible. Canny food photography and pacy direction from Merman's Guy Manwaring ensure this explosion in dietary variety keeps viewers engaged throughout the 30" runtime. Curries, burritos, and bibimbap all make it onto the plate, while the question of who's responsible for the subsequent washing-up remains a mystery.
| Creative Agency: |
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Havas London Ⓟ Ⓦ |
| CCO: |
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Vicki Maguire |
| Creative Director: |
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Dave Mygind |
| Creative: |
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Rosie May Bird Smith |
| Account Director: |
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Alexandra Webb |
| Account Manager: |
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Lily Barber |
| Business Team: |
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Kate Woodruff |
| Strategy: |
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Kerrie Boyes |
| Agency Producer: |
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Adrianne Godfrey |
| Film Production: |
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Merman Ⓟ Ⓦ |
| Director: |
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Guy Manwaring Ⓟ Ⓦ |
| Producer: |
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Amy Appleton |
| Head of Production: |
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Patrick Cahill |
| Executive Producer: |
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Spencer Dodd |
| Cinematographer: |
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Alex Barber |
| Editor: |
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Mark Edinoff Ⓦ @ Work Ⓟ Ⓦ |
| Post Production: |
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Jenna Le Noury @ Absolute Post Ⓟ Ⓦ |
| Colourist: |
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Toby Tomkins @ Cheat Ⓦ |
| Flame: |
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Phil Oldham @ Absolute Post Ⓟ Ⓦ |
| Nuke: |
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Carl Godwin Alvarez / Lucas Warren / Tom Clapp @ Absolute Post Ⓟ Ⓦ |
| Sound Designer: |
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Mark Hills @ Factory Ⓟ Ⓦ |
| Audio Producer: |
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Beth Massey |
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