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19 October 2021

The (w)hole story.

by Syd Briscoe

TikTok: “Secret Apartment” - 60s

In an age where it seems like everyone is desperate to go viral, social media micro-movie app TikTok explore what the phenomenon means offline in their latest commercial. The film taps into a story from earlier this year, in which a New York woman found a whole apartment hidden behind her bathroom mirror.

A diverse bunch of raconteurs relay the tale, with beauty spa gossip and tooth-brushing chit-chat sat neatly alongside office conversations and Uber driver ramblings. The different styles of storytelling make the ad, with one comment from the factory floor ("This is freaking me out, Tony!") providing an undoubted highlight. Will other memes receive the same treatment in future?

Film Production: Biscuit Filmworks Ⓟ Ⓦ
Director: Aaron Stoller Ⓟ Ⓦ

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