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15 November 2021

Who dressed the dogs up?

by Syd Briscoe


Three: “Christmas Spam” - 30s

A patient pooch stars in this photographic festive outing for Three. The network encourages pet owners to go all out this Christmas and use their generous data plans to spam the group chat with pictures of their beloved fur babies... though we reckon most will struggle to produce as complex a set-up as the artiste on display here.

Director Rob Leggatt has really nailed the aesthetic here, providing exactly the right level of quirkiness to grab viewers' attention. And while humankind is engaged in understandable round of self-loathing as we slip into the abyss, the stock of dogs is inexorably rising, and its astute choice to make the front central in your Christmas campaign.


Creative Agency: Wonderhood Studios
CCO: Aidan McClure
Creative: James Rafter / Myles Vincent
Film Production: Knucklehead Ⓟ Ⓦ
Director: Rob Leggatt Ⓟ Ⓦ
Cinematographer: Jake Polonsky
Editor: Matt Pochettino @ Marshall Street Editors Ⓟ Ⓦ
Sound Designer: Jeff Smith Ⓦ @ 750MPH Ⓟ Ⓦ

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