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8 March 2021

Much ado about watching.

by Syd Briscoe


Three: “Alone Time” - 1 min 38s

This amusing series of idents for mobile network Three's Gogglebox sponsorship explore the idiosyncrasies in the way audiences consume content. Some vignettes focus on a mother hiding from her noisy household for five minutes' peace, while the others feature a sedate couple who attempt to navigate bedtime without technology or pillow-based disasters.

Highlighting two families with disparate set-ups is a canny move by director Nick Ball and co., as it engages viewers who've been stuck at home with relentless children during quarantine and those confined to a smaller bubble. Both ends of the spectrum have been watching media at an incredible rate, making this series even more relatable.


Film Production: Blink Ⓟ Ⓦ
Director: Nick Ball Ⓟ Ⓦ
Producer: Shirley O'Connor
Cinematographer: Steve Annis Ⓦ (Lux Artists Ⓟ Ⓦ)
Editor: Leo King Ⓦ @ Stitch Ⓟ Ⓦ
VFX: Untold Studios Ⓟ Ⓦ
Colourist: Julien Alary
Sound Designer: Sam Ashwell Ⓦ / Jeff Smith Ⓦ @ 750MPH Ⓟ Ⓦ

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