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6 November 2020

Digitally done.

by Syd Briscoe


Thierry Mugler: “SS21” - 3 mins 10s

Director Florian Joahn lends his signature fashion-forward aesthetic to this intriguing film starring Bella Hadid. Mixing live-action choreography with CGI and pristine VFX, the piece not only showcases the Thierry Mugler SS21 collection, but offers an idea of what making such work can look like under pandemic conditions.

After all, shooting a model in-studio and then inserting them into a beautifully-rendered digital version of Paris is comparatively safer than taking a team on location right now. The result is a gender-bending, genre-blending watch, but it's the potential glimpse into the future it offers which will capture artistic audiences' attention.


Creative Director: Casey Cadwallader
Film Production: COMPULSORY Ⓟ Ⓦ
Director: Florian Joahn Ⓦ
Producer: Florian Joahn Ⓦ
Production Ass'nt: Hegemon Chaignon / Cindy Brival / Florent Norcereau / Julie Rondeau
Executive Producer: Kadri Mahmoud
Cinematographer: Léo Schrepel / Rodrigo Inada
1st AC / Focus Puller: Raphaël Aprikian
Set Design: Julien Cavallina
Stylist: Haley Wollens
Editor: Sara Faulkner ♀ Ⓟ Ⓦ (Envy Advertising Ⓟ Ⓦ)
Post Production: Ghandi El Chamaa
VFX: Pedram Razi / Nathan Thompson
Colourist: Luke Morrison (Electric Theatre Collective Ⓟ Ⓦ)
Flame: Baran Sabuncuoglu
Music Supervisor: Lukas Heerich

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