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10 January 2022

Sizzling Sacrifice

by Syd Briscoe


The Vegetarian Butcher: “Sacrifice Nothing” - 30s

This intriguing offering from The Vegetarian Butcher suggests plant-based eaters needn't miss out on familiar meaty goodness. There's a sense of drama in the air as the ad is shot in shadow, showing a butcher going about his business with a cruelty-free twist.

It's a message which will appeal to the growing market of flexitarians - those who understand the environmental impact of meat consumption but don't want to fully commit to the cashew cheese and seitan burger lifestyle. The brand ask them to 'sacrifice nothing' here, taste included.

The film also takes care to emphasise the credentials of founder Jaap Korteweg - the butcher who gained membership of German meat associations despite working solely with plants. The sizzling sausages on display certainly look appealing here, though consumers will vote with their mouths as to whether they stand up to their meat-filled cousins.


Film Production: Stink Ⓟ Ⓦ
Sound Designer: James Cobbold Ⓦ (750MPH Ⓟ Ⓦ)

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