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7 January 2022

Garden of Goo

by Syd Briscoe

The Coconut Collaborative: “Adam & Eve” - 30s

Temptation is the word of the moment in this nicely executed commercial for the Coconut Collaborative. The plant-based food brand lose points for calling their product the deeply unappetising 'yog', but this animated ad makes a case for viewers to give it a go anyway.

A stripped-back style stands out against other work in the sector, creating distinctive visuals to grab audience attention. If only they'd had coconut-based gloop in the Garden of Eden, we might all still be naked and frolicking to this day.

Some nice moments of humour (including the snake crumpling into a heap which resembles the poop emoji) seal the deal, encouraging those doing veganuary and beyond to switch up their yogurt habits. We're still not crazy about the name, though.

Film Production: Seed Animation Ⓟ Ⓦ
Director: Morgan Powell Ⓟ / Neil Kidney Ⓟ
Producer: Viki Bebok
Executive Producer: Neil Kidney Ⓟ
Sound Designer: Ben Leeves @ Jungle Ⓟ Ⓦ

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