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16 November 2020

Free pass.

by Andrew MacGregor


Tesco: “No Naughty List” - 60s

According to this irreverent Tesco ad, Santa has ditched the naughty list for 2020, which is good news for the likes of Dominic Cummings, Margaret Ferrier, and Donald Trump. Of course, Blue Supermarket have more innocuous misdeeds in mind.

These include bad lockdown haircuts, hoarding toilet paper, and not donating to Captain Tom Moore’s charity walk. In Tesco’s opinion, such lapses in judgement deserve to be swept under the carpet after our collective year from hell.

Playfully scored by Britney Spears's 'Oops!... I Did It Again', the ad spares viewers any try-hard attempts at introspection or moralising. The question is whether the brand can cope with the numbers keen to enjoy a guilt-free Christmas.


Creative Agency: Bartle Bogle Hegarty Ⓟ Ⓦ
Creative Director: Tom Drew
Senior Creative: Uche Ezugwu
Creative: Daniel Seager / Steve Hall
Account Director: Matt Sims
Account Manager: Claudia Richardson
Account Executive: Victoria Azubuike
Business Team: Samantha McLeod
Strategy: Harry Guild
Strategy Director: Lucy Moody
Agency Producer: Joe Pawsey
Ass't Prod (Agency): Kurtison Bailey
Director: Raine Allen-Miller ♀
Cinematographer: Lasse Frank
Production Designer: Bon Walsh
Post Production: Untold Studios Ⓟ Ⓦ
Colourist: Jack McGinity @ Cheat Ⓦ
Sound Designer: Sam Ashwell Ⓦ / Ben Gulvin Ⓦ @ 750MPH Ⓟ Ⓦ
Music Supervisor: Hywel Evans @ The Most Radicalist Black Sheep Music
Music: Oops!... I Did It Again - Britney Spears

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