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6 April 2021

Telephone shopping.

by Andrew MacGregor

Tesco Mobile: “Supermarket” - 60s

What if Tesco Mobile took over an entire supermarket? Thatís the premise of this light-footed piece work featuring new twists on store staples.

Once the foundation has been laid - thanks, in part, to a fleet of lively shopping trolleys - the fun can begin. Familiar aisles and counters are refitted and Blue Supermarket's phone division takes centre stage.

Thus we get a bakery serving freshly baked phones with lattice pie crust screensavers; a meat counter that sells different cuts of smartphone; and a frozen aisle consumed by dry ice. Customers are even encouraged to chuck data into their trolleys ŗ la Supermarket Sweep.

The production design is excellent, with small, incidental details which help sell the core idea even further.

Creative Agency: Bartle Bogle Hegarty Ⓟ Ⓦ
Creative Director: Uche Ezugwu
Creative: Lawrence Bushell / Luke Till
Account Manager: Francesca Somerville / Emma Fry / Tina Rugiwa
Account Executive: Ella McNicholas / Jack Smith
Business Team: James Rice / Holly Ripper
Strategy: Alice Walker / Harry Guild
Strategy Director: Ed Kurland
Agency Producer: Georgina Kent
Ass't Prod (Agency): Michelle Hagen
Film Production: Thomas Thomas Ⓟ Ⓦ
Director: Tiny Bullet ♀ Ⓟ Ⓦ
Producer: Trent Simpson
Cinematographer: Patrick Meller
Costume Design: Jonni Fitzgerald
Editor: Owen Oppenheimer Ⓦ @ The Quarry Ⓟ Ⓦ
Offline Producer: Tor Adams
Post Production: Electric Theatre Collective Ⓟ Ⓦ
Sound Designer: Adam Smyth @ String and Tins Ⓟ Ⓦ
Music: Can't Take My Eyes Off You - Morten Harket

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