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15 September 2020

What's your pleasure?

by Andrew MacGregor



Telenor: “Make Every Day Better” - 85s

'My Favourite Things' from The Sound of Music receives another airing thanks to Scandi telecom firm Telenor, who urge customers to "fill life with things you love"—preferably anything that incorporates a smartphone and data usage.

Thus, Casper Balslev's whimsical ad shows a horse video lover joined by some four-legged visitors, dating app rejects launched into the ether, flowers decorating a green-fingered user's kitchen, and so forth. There's also an obligatory dragon, as some folk somewhere must still like Game of Thrones.

That aside, Balslev's CG-enhanced film is both charming and topical, as escapism becomes ever-bigger business in 2020. However, the cover artist has a long way to go to beat Julie Andrews' iconic original.


Film Production: New Land
Director: Casper Balslev Ⓟ Ⓦ
Producer: Stefan Danholm
Executive Producer: Sara Samsøe / Thor Brammer Jacobsen
Cinematographer: Jasper Spanning Ⓦ (WPA Ⓟ Ⓦ)
Music: My Favorite Things - Rodgers and Hammerstein (cover)

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