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15 March 2021

Let the games begin.

by Andrew MacGregor

Telecom Egypt: “Team Ra'ad” - 58s

Colombian directing duo Santi & Pablo helm this smoky commercial for Telecom Egypt, who now sponsor their own esports team. Flitting between interior and exterior locations, the ad focuses on professional gaming favourites PUBG, League of Legends, Valorant, and FIFA (with a neat cameo by Egypt forward Mohamed Salah in the latter).

Shot in shades of pixelated muzzle blasts and film grain, it's a diverting glimpse at the esports disruptors. Rival nations the United States, South Korea, China, et cetera. have an obvious advantage in terms of experience and high-speed broadband, but this suggests Egypt have some dangerously enthusiastic talent on standby... so long as they don't inhale too much coloured smoke.

Director: Santi & Pablo Ⓟ Ⓦ (76Ltd Ⓟ Ⓦ)
1st AD: Mahmoud Nagy
2nd AD: Yosra Kilany
Cinematographer: Rowan Biddiscombe
1st AC / Focus Puller: Boles Alber
Art Department: Omar Attia

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