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7 January 2022

Made and Re-Made

by Syd Briscoe

TaylorMade: “Carbon” - 30s

Great VFX work anchors this ad for TaylorMade golf clubs, who are eager for potential patrons to learn about their carbon coated model. It's hard to get people (outside of a very narrow subset) excited about the intricacies of club construction, but the visual flair here is enough to get even the attention of even the most committed golf hater.

A series of clubs blend into each other throughout the ad's 30" run, different materials melting, shifting, and melding together until the latest model emerges from the intricate transformation. Kudos to director Per-Hampus and DOP Ian Rigby for adding spice to what could have been a very dry premise indeed.

Director: Per-Hampus Ⓦ (You Are Here Ⓟ Ⓦ)
Cinematographer: Ian Rigby

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