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14 July 2020

Daydream Believing

by Syd Briscoe

Stella Artois: “Daydream” - 30s

Hopeful campaigns have been few and far between of late, for obvious reasons, and so this cheerful piece from Stella Artois feels like a breath of fresh air. Exploring forays into fantasy as a way to unleash a freer version of yourself, the brewer leans into their customers' current situation and champions escapism as a form of summer vacation we can all - safely - achieve.

Featuring the likes of Eva Longoria, Liev Scheiber, and Blake Griffin, the ad-slash-music promo benefits from M Ward's era-less version of 'What a Day for a Daydream' to enhance the relaxed vibe. This is charming, playful work which embraces the staycations in our near futures, demonstrating that there's joy to be found in the everyday as we ease out of lockdown.

Creative Agency: Mother Ⓟ Ⓦ
Film Production: PrettyBird Ⓟ Ⓦ
Director: Paul Hunter
Producer: William Green / Anna Kravtsov
Head of Production: Luiza Naritomi
Executive Producer: Veronica Beach / Kerstin Emhoff / Camila de Biaggi / Maura Woodward
Cinematographer: Matt Lloyd
Art Department: Camilo Ruano / Rachel McEuen
Choreography: Mandy Moore
Music: What A Day For A Daydream - cover

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