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6 April 2021

Say what you see.

by Syd Briscoe

Squarespace: “Mime” - 2 mins

A website pitch is delivered through the medium of mime in this two-minute Squarespace commercial. Directed by Andreas Nilsson - the man behind 2017's superb 'Atlas' film - the ad turns knotty concepts like 'fully customizable booking confirmations' and 'integrated payment processor' into gestures that leave most of the audience, well, speechless.

The odds may be stacked against it at first (subtitles and performance can be a lethal combination at the best of times), but the ad succeeds thanks to its increasingly ridiculous choreography and some well-judged crowd reactions. Consider it a palate cleanser after the brand's Dolly Parton-flavoured Super Bowl effort.

Film Production: Biscuit Filmworks Ⓟ Ⓦ
Director: Andreas Nilsson Ⓟ Ⓦ
Producer: Jonathan Wang
Head of Production: Sean Moody
Executive Producer: Holly Vega
Managing Director: Shawn Lacy
Cinematographer: Lasse Frank
Production Designer: Koja
Editor: Ben Campbell Ⓦ (The Quarry Ⓟ Ⓦ)

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