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14 December 2020

Swift resolution.

by Syd Briscoe

Spotify: “Taylor Swift” - 30s

Spotify's latest campaign celebrates the artists who made 2020 a little more bearable for their listeners. This instalment focuses on Taylor Swift, who released her album 'Folklore' in July and buoyed the spirits of fans in quarantine for months to come. Given that she's just announced another surprise album release, it seems that for fans like Alex her creative output is the gift that keeps on giving.

Such an ad would have been unthinkable back in 2014, when Swift removed her entire discography from the streaming service. Well resist the urge to make a joke about Bad Blood, so its just good to know the two are on amicable terms. Of course, some would argue the brand need to give those without Swifts profile a fairer shake.

Director: Matthew Swanson Ⓟ Ⓦ (BOLD Ⓟ Ⓦ)
Cinematographer: Bobby Shore
Production Designer: Michael Walker
Audio Mix: Eric Warzecha

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