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30 July 2021

Back to reality.

by Syd Briscoe


Sportsdirect.com: “School Starts Here” - 60s

Sports Direct embrace the back to school crowd with this pacy communication. The kids involved are chock full of personality throughout the 60" film, which shows clad in the advertised retailer's wares while going about their business: PE lessons, rushing between classes, and generally having a good time with their mates.

It's a sight which will hearten many readying themselves to head back into the classroom come September - a glimpse of potential normality after masks and distancing made school a far less social affair. Snippets of the cast posing for photographs also adds to the film's charm, injecting moments of youthful humour into the action.


Film Production: Bullion Ⓟ Ⓦ
Director: Joćo Retorta
Producer: Joel Spencer
Executive Producer: Guy Fuhrer / Jack Newman
Cinematographer: Olan Collardy Ⓦ (Vision Ⓟ Ⓦ)
Editor: Brendan Jenkins Ⓦ @ tenthree Ⓟ Ⓦ
Colourist: Simon Bourne @ Framestore Ⓟ Ⓦ

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