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17 June 2021

Educating Dave.

by Andrew MacGregor


Sportsdirect.com: “Just a Game!?” - 1 min 40s

Compulsive spokesman Eric Cantona's next port of call is Sports Direct, who aim to convert non-believers as Euro 2020 unfolds. First on the list is Dave - an electrician who sees nothing wrong about a power cut during the big game. That's where Cantona, the ghosts of football past, present, and future rolled into one, comes in.

Like the retailer’s 2020 Christmas ad, ‘Just A Game!?’ boasts Premier League starpower (Trent Alexander-Arnold, Bruno Fernandes, and Harry Maguire, among others) and raw skills from the teenage cast. The Nike influence is again obvious, but that doesn't detract from a spirited ad which sweeps viewers - and Dave - along with gusto.


Film Production: CANADA Ⓟ Ⓦ
Director: Pensacola Ⓟ Ⓦ
Editor: Carlos Font Clos @ Stitch Ⓟ Ⓦ
VFX: Framestore Ⓟ Ⓦ
Sound Designer: Sam Robson @ No.8 Ⓟ Ⓦ

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