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19 October 2021

The charms of the British autumn

by Jason Stone


Sports Direct: “Beat the Quit” - 45s

Yes, yes... we know what you're thinking. This reminds you of Nike 'Londoner'... as every half-decent ad in this sector has for the past four years. While many in the advertising industry aim vituperation at any new work which reminds them of something that went before, we're a bit more generous than that at DAVID HQ. After all, wouldn't it be dismal if a seminal piece of work like MEGAFORCE's classic didn't have a rippling and ongoing influence?

And, that doesn't stop this from being a very good piece of work in its own right. The woman at its centre reflects the feelings of every well-intentioned runner as she steps into the unwelcoming conditions of the British autumn, where she nonetheless perseveres. You have to keep going in this country or the weather will defeat you in no time.


Film Production: Agile Films Ⓟ Ⓦ
Director: Zac Ella Ⓟ Ⓦ
Producer: Lucy Hayes
Executive Producer: Fliss Hutcheson
Editor: Laurence Halstead
VFX: Agile Films Ⓟ Ⓦ
Colourist: Alex Gregory @ No.8 Ⓟ Ⓦ

David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.