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7 December 2020

Balls to the wall.

by Andrew MacGregor


Sky Sports: “Snowballs” - 40s

Sky Sports are dreaming of a white Christmas, but not the kind certain Millwall fans are hoping for. Instead of chancing their arm with the local fake snow merchant, the broadcaster cover the land in plain white footballs. Can anyone imagine the next Premier League, World Cup, or European Championship ball showing such aesthetic restraint?

Encompassing stadiums, playgrounds, and the Super Sunday studio, the ad delivers an on-brand Christmas spectacle. While the current season hasn't exactly gone off without a hitch, Caswell Coggins's film suggests the usual whirlwind of festive football is well on schedule. Brief, childlike appearances by Aston Villa captain Jack Grealish and pundit Micah Richards are well judged, too.


Creative Agency: Sky Creative Ⓦ
ECD: Robin Garton
Creative: Adam Rimmer / Pete Davis
Account Team: Henrietta Kerr / Nick Judd / Susanne Freyberg
Planner: Fiona Mukherjee
Agency Producer: Alistair McGee
Film Production: Sky Creative Ⓦ
Director: Caswell Coggins
Producer: Aaron Aziz
Director's Agent: Dark Energy Ⓟ Ⓦ
Cinematographer: Richard Mott Ⓦ (Vision Ⓟ Ⓦ)
Editor: Toby Conway-Hughes @ Marshall Street Editors Ⓟ Ⓦ
Post Production: Phil Hurrell @ Coffee & TV Ⓟ Ⓦ
VFX: Rory Whittle / Alannah Currie @ Coffee & TV Ⓟ Ⓦ
Colourist: Simona Cristea @ Coffee & TV Ⓟ Ⓦ
Sound Designer: Munzie Thind Ⓦ @ Grand Central Ⓟ Ⓦ

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