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14 September 2021

Phone a friend.

by Syd Briscoe

Sky Broadband: “To Hear a Smile” - 30s

With the issue of adult and particularly elderly isolation thrown into stark relief by the COVID-19 pandemic, Sky are attempting to give back with their latest phone scheme. The media giant is pledging to connect with thousands of potentially vulnerable people via its Befriending service, which offers a weekly phone call as a way to facilitate much-needed social contact.

This sweet ad from directors Luke & Joseph highlights one such case - a woman named Barbara who lives in a remote village and whose partner is sadly no longer with us. It's a typical story from across the country - one which Sky hope to make a little less bleak for those who sign up. Let's just hope the new connections remain stable.

Film Production: UNIT9 Ⓟ Ⓦ
Director: Luke & Joseph Ⓦ
Producer: Adam Farley
Head of Production: Adam Dolman
Production M'ger: Lucy Chambers
Post Production: Framestore / Chris Anthony
Sound Designer: Jim Stewart @ String and Tins Ⓟ Ⓦ
Audio Producer: String and Tins Ⓟ Ⓦ

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