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30 July 2021

Shoots of recovery.

by Andrew MacGregor

Sky Bet: “Declaration of Hope” - 30s

This Sky Bet ad has a floral flavour to it, as fans, pundits, and players alike are accompanied by Premier League-hued flowers. Or, in the case of a Newcastle United supporter, a pie with black-and-white crust. Regardless of allegiance, the cast are optimistic about the 2021/22 season...and a long overdue return to the stands.

As petals travel across the screen, Sky regulars Micah Richards, Jamie Carragher, and Jeff Stelling (still confined to a dark soundstage) deliver the requisite pre-season energy. Elsewhere, a fire extinguisher-wielding Tony Bellew offers hope for Everton fans after a disruptive summer. Lively, diverting work from the brand.

Film Production: Outsider Ⓟ Ⓦ
Director: Jim Gilchrist Ⓟ Ⓦ
Music Supervision: Finger Music Ⓟ Ⓦ

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