DAVID  reviews
LATEST    ●     SISTERHOOD    ●     DIRECTORS    ●     UK    ●     IRELAND    ●     USA

11 January 2022

In the bag.

by Andrew MacGregor


Skinny Pop: “Whole Bag Kinda Night” - 60s

This slick ad gives new meaning to the term 'pop video', as snack brand SkinnyPop eye chart success with 'It's a Whole Bag Kind of Night'. Sung by a foursome ready to cash in on Little Mix's upcoming hiatus, the track is a punchy tribute to snacking alone and not giving two kernels about it ("Maybe tomorrow I'll get back on the grind/But for right now this bag is all mine").

It's one of the better snack-based numbers DAVID's heard over the years, riffing on mainstream pop staples and even promoting self-care along the way. Viewers get plenty of bag for their buck, so to speak.

This is also, in large part, down to director Kimberly Stuckwisch, who knowingly indulges in strobe lights, costume changes, and provocative choreography throughout. Corny work in the best possible way from cast and crew.


Creative Director: Fati Jafri ♀
Director: Kimberly Stuckwisch ♀ Ⓟ Ⓦ (Rogue Films Ⓟ Ⓦ)
Cinematographer: Cristina Dunlap ♀
Production Designer: Griffin Stoddard
Choreography: Monika Felice Smith
Casting: Damian Bao

David Reviews is hand-crafted at 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.