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11 January 2021

Retrofuturistic banking.

by Syd Briscoe


Santander: “Virtual Bank” - 60s

Few are likely to be missing the in-branch bank experience during lockdown, but the ever-affable bank of Antandec is happy to cater to those few weirdos who crave such a thing. Rather than risk anyone's health, the entrepreneurial pair turn to VR technology in order to create a face-to-face atmosphere that meets social distancing guidelines.

The result is a lovely 16-bit rendering of a bank branch, harkening back to console classics with its pixelated animation and virtual hobnobs waiting to be grabbed like Mario's gold coins. The cheeky spokesmen once again prove good value too, as self-deprecating character designs and slapstick performances bring a lighthearted sense of humour to proceedings. Unlikely to comfort any still waiting on a PS5, but fun nonetheless.


Creative Agency: Engine Ⓟ Ⓦ
Creative Director: Jo Moore ♀ Ⓟ
Senior Creative: Alicia Job ♀ Ⓟ Ⓦ
Creative: Jess Watson Ⓦ
Account Team: Will Lever / Nick Pawlak / Marianne Roberts / Clare Walker
Planner: Erminia Blackden / Rob Jennings
Agency Producer: Nicola Ridley / Henry Davies
Film Production: Another Film Company Ⓟ Ⓦ
Cinematographer: Benedict Spence Ⓦ (Vision Ⓟ Ⓦ)
Editor: Leo King Ⓦ @ Stitch Ⓟ Ⓦ

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