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20 November 2020

In(voice) your face.

by Andrew MacGregor


Sage: “Boss It (Director's Cut)” - 40s

Sage ditch Peter Jones and his shoes in favour of a more character-driven approach. Thus, agency Wunderman Thompson and director Jake Dypka introduce a host of self-employed workers who perform feats of derring-do on a daily basis. Whatever their tools of the trade, they rely on the same accountancy software.

Itís a knockabout reminder of the brandís electronic services, albeit at a time when many self-employed people face mounting uncertainty. The ad's surreal, bullish sense of humour is hard to resist, and nothing says potential economic recovery quite like a fish being filleted in mid-air.


Film Production: Agile Films Ⓟ Ⓦ
Director: Jake Dypka Ⓟ Ⓦ
Producer: Tom Ford
Production M'ger: Sam Jackson
Cinematographer: Ben Magahy
Production Designer: Will Field

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