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Sage: “Boss It (Director's Cut)” - 40s
Sage ditch Peter Jones and his shoes in favour of a more character-driven approach. Thus, agency Wunderman Thompson and director Jake Dypka introduce a host of self-employed workers who perform feats of derring-do on a daily basis. Whatever their tools of the trade, they rely on the same accountancy software. It’s a knockabout reminder of the brand’s electronic services, albeit at a time when many self-employed people face mounting uncertainty. The ad's surreal, bullish sense of humour is hard to resist, and nothing says potential economic recovery quite like a fish being filleted in mid-air.
| Film Production: |
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Agile Films Ⓟ Ⓦ |
| Director: |
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Jake Dypka Ⓟ Ⓦ |
| Producer: |
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Tom Ford |
| Production M'ger: |
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Sam Jackson |
| Cinematographer: |
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Ben Magahy |
| Production Designer: |
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Will Field |
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