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6 January 2022

Easy squeezy.

by Andrew MacGregor


Rowse: “The Squeeze That Protects the Bees” - 30s

This pensive commercial for Rowse asks viewers to spare a thought for the humble honey bee. The brand reckon their 'workers' are due a fair deal, asking, "What if every squeeze of honey could help protect the bees who made it?" Who knows— it might just make that next stir fry or bowl of porridge taste even sweeter.

The proposition is strengthened by director David Edwards's bucolic visuals, which underline the brand's appreciation for the natural environment and of the challenges it faces. We just need a television beekeeping competition with eccentric judges and an irreverent host to make 2022 the Year of the Bee.


Film Production: OB Management Ⓟ Ⓦ
Director: David Edwards Ⓟ Ⓦ
Producer: India Bradshaw
Sound Designer: Andy Humphreys @ Bark Soho Ⓟ Ⓦ
Actor: Emeka Sesay

David Reviews is hand-crafted at 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.