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25 May 2021

Fruit force.

by Syd Briscoe

Robinsons Cordials: “Let There Be Fruit” - 40s

Cheesy and cheerful, this ad for Robinsons brings some vintage fun to the small screen. Directed by Ninian Doff, the film sees a choir of children haunting adults when they least expect it, encouraging them to brighten any unfortunate situation with a glass of grown-up squash. And no, we don't mean wine.

The zippy outing evokes classic, unhinged musicals, as heightened production design bounces between a reluctant birthday party, a hyper-manicured garden, a soulless office cubicle, and beyond. We particularly like the cherubic threat of an HR meeting.

These persistent tykes act as a sort of Greek chorus, popping up from inside bushes or behind walls to remind their weary charges to hydrate. Entertaining in adland, deeply unnerving in real life.

Creative Agency: Saatchi & Saatchi Ⓟ Ⓦ
CCO: Kate Stanners
Creative: Mia Silverman ♀ Ⓟ Ⓦ / Ryan Price
Account Director: Trishika Ramrakha
Agency Exec Producer: Adam Walker
Film Production: Pulse Films Ⓟ Ⓦ
Director: Ninian Doff Ⓟ Ⓦ
Producer: John Bannister
Editor: Leo King Ⓦ @ Stitch Ⓟ Ⓦ
Post Production: Oscar Wendt @ Electric Theatre Collective Ⓟ Ⓦ
VFX: Hani AlYousif @ Electric Theatre Collective Ⓟ Ⓦ
Colourist: Luke Morrison @ Electric Theatre Collective Ⓟ Ⓦ
Sound Designer: Jon Clarke @ Factory Ⓟ Ⓦ
Composer: Stuart Hancock @ Finger Music Ⓟ Ⓦ

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